> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://help.emma-app.com/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# What are Unknown Merchants in Analytics?

Emma moves transactions to the **Unknown** section in your Analytics when we can’t detect a merchant.



This means when Emma reads the transaction, it cannot match the transaction to a known merchant.



This can happen with transactions to a new or small business or when a transfer is made to an individual.



Please contact the support team if you think the transaction should not be in the Unknown section by going to the **Feed** tab, tapping your profile in the top left, select **Help** in the top right, and then **Chat to a human**.