What is Emma?

Emma is your financial advocate, helping you avoid overdrafts, cancel wasteful subscriptions, track debt and save money. Emma uses state-of-the-art technology to analyse your finances and give you the power to make smarter decisions with your money.

Features

Use Emma to: 💪

• Manage all your money in one place
• Avoid overdraft fees
• Find and cancel wasteful subscriptions
• Set budgets and track your spending
• Pay off debt
• Keep your credit score in shape
• Save money and earn interest
• Invest in stocks
• Track and find bank fees
• See how your money progresses over time
• Count down to payday and know exactly when you get paid
• Receive notifications when you get a refund, a direct debit is paid, or your salary hits your account

All your crypto in one place

Emma supports connections with Coinbase, Kraken, Binance, Bitfinex, Bitstamp, Bittrex, and individual Bitcoin and Ethereum addresses.

Our mission

We believe everyone deserves a financial advocate, someone who has your back no matter who you are or where you come from. Emma's only interest is yours. We're committed to providing a great experience built on one simple principle: genuinely caring about our customers' financial wellbeing.

You can find us on the App Store and Google Play Store.

Updated on: 28/04/2026